Technology marketing content that is on target. Succinct. Compelling. That's what I deliver.
Writing about complex technology with nuanced messaging and positioning is my forte. My style blends my backgrounds in advertising, PR, journalism, B2B, and B2C communications. Plus many years writing about networking, software, A.I., managed cloud services, IoT, and much more.
I love Hemingway and Fitzgerald. But communications today must be written for the attention span of goldfish. With the brevity of rap or haiku.
I work much like a journalist. That means:
Reviewing your projects and materials carefully and asking questions
Interviewing project, marketing, and product managers or executives, customers or partners, as required
Researching, if necessary, to gain insights and data points
Crafting an outline that meets your approval
Drafting and fine-tuning written work you'll be proud to represent your company
Podcasts & Video
I was 11 years old. I was reading the Tintin series of illustrated books. And I decided I wanted to be a writer.
A decade later I got a degree in journalism. Then I scribbled and typed my way as an advertising copywriter, PR writer, and freelance journalist. Ultimately, I found my comfy niche writing marketing communications for technology companies. B2B, B2C, channel, and internal corporate communications, too. The sales and marketing projects I've worked on have led to hundreds of millions of dollars in successful sales for companies in the U.S. and abroad.
I'm also a ghost writer. Articles, books, and ebooks anyone? I've done all of the above. My articles have appeared in many magazines, including American Laboratory, Communications News, Computerworld, Dataquest, Entrepreneur, The Futurist, the Los Angeles Times, Mobile World Congress Daily, Packet Magazine, and World Commerce Review.
In 2016, I gathered my thoughts on content marketing writing in a book, "Herding Goldfish: The Professional Content Marketing Writer in an Age of Digital Media and Short Attention Spans." And I've added further insights and experiences in a blog series.